Successful marketers have known for some time that video is an effective marketing tool, but in recent years video content has become increasingly crucial to compete in the online marketplace. Wyzowl's annual State of Video Marketing Survey for 2021 reported that 86% of businesses use video as a marketing tool. Which means if you’re not [...]
The original draft of this article intended to explain why quality Facebook posts is better than the quantity – or frequency – of posting. It’s a surprisingly debated topic within agencies developing social media strategies, and we anticipated joining the choir of those singing in the name of quality. But in our own research – [...]
Local Government & Social Media If you’re managing a municipal or public sector social media account, finding content to engage your community can be the biggest hurdle. To avoid adopting a partisan social media presence, gear content toward public service announcements and critical information – such as town halls, council meetings, crime prevention, emergency [...]
What’s a content calendar? It’s one of the best ways to stay on top of your social strategy! A calendar can help you visualize all your planned posts for the weeks or even months ahead. One of the biggest challenges in managing a social media account is maintaining consistency – some weeks may naturally have [...]
Your organization - be it a clinical institution like a hospital network, grocery store, restaurant chain, or law office, or a public sector organization such as a town, government department, or even a non-profit - is probably on social media at this point. (And if they’re not, they should be, but we’re not talking about [...]
Social media is one of the most effective tools at your disposal in crisis. Platforms such as Facebook and Twitter are quick and pervasive methods of spreading news that crosses demographic and geographic boundaries. To effectively impact your audience, here are some important tips to help incorporate social media into your crisis communications plan. Accuracy [...]
WRITTEN BY: SABRINA SCHNURR Why you need to start collecting reviews Having a mechanism for gathering and prominently displaying glowing testimonials can quickly turn customers into your very own brand ambassadors. In the climate of today’s digital overload, consumers are less inclined to outright believe the promises you make. Instead, potential clients will search [...]
WRITTEN BY ALLISON JOHNSON With over 2 billion users, Facebook has become the primary platform for many businesses to interact with their audience. With such an outstanding pool of users, there is a significant influx in the amount of content on someone’s feed. As a business or organization vying for viewership, if your post [...]
5 simple steps to take after a careless mistake on social media Social media mistakes have been committed since the creation of the platform. Major media outlets frequently report on public figures’ tweets, Instagram posts and online interactions on a nearly minute-by-minute basis. Scroll through any news feed and it's almost guaranteed you'll find an [...]
Direct Development offers internship opportunities for college students looking for hands-on learning experience with clients in the marketing and public relations world throughout the year. We took some time to talk to our Summer 2018 interns, Shannon and Vanessa, to hear about their experiences at Direct Development. Both are rising seniors with Shannon pursuing [...]