What are newsletters for? You know that feeling when you get a letter in the mailbox nowadays? Well, that’s precisely why the humble newsletter has persisted through decades of marketing strategies. Although e-newsletters may be in the race against rising social media popularity and other forms of online advertising, email marketing can be incredibly [...]
Upcycling content can help small businesses stretch their marketing resources. We’re not going to sugar-coat it: creating quality marketing content requires time and money. But upcycling content is one strategy that can allow marketing departments to stretch their available resources for content creation. Upcycling content takes elements of your original content and develops them [...]
What’s a content calendar? It’s one of the best ways to stay on top of your social strategy! A calendar can help you visualize all your planned posts for the weeks or even months ahead. One of the biggest challenges in managing a social media account is maintaining consistency – some weeks may naturally have [...]
What is digital advertising? Digital advertising refers to paid advertisements placed across multiple digital media platforms like search engines, websites, applications, and online directories. Ever see a social media advertisement while scrolling through Facebook and decided to click the link? That’s digital advertising at work. There are many formats of digital advertising that marketers [...]
Choosing the right emotional tone during image curation is essential to creating an advertising campaign that will resonate with your audience. Modern humans live in an overwhelmingly visual world. Cell phones, laptops, tvs, billboards, magazines— we are surrounded by visual advertisements competing for our attention. In this sensory jungle, it is increasingly difficult to [...]
Direct Development offers internship opportunities for college students looking for hands-on learning experience with clients in the marketing and public relations world throughout the year. We took some time to talk to our Summer 2018 interns, Shannon and Vanessa, to hear about their experiences at Direct Development. Both are rising seniors with Shannon pursuing [...]
When NOT to Write a Press Release The truth is that not all news announcements are created equal. Despite this reality, many companies and organizations will still often write a press release for almost anything that can be considered “news.” In a previous blog post, we covered how to craft an irresistible press release. [...]
As more brands shift to conducting the bulk of their business online, prospective customers are forming opinions on companies and organizations based on reviews that they see on platforms like Google and Facebook. This means that you want to get customers to write reviews online more frequently to add credibility to your brand. This [...]
Modern smartphones enable PR and marketing professionals to take better social photos at the push of a button. Your photo lab can be the same device that you use to take calls, send emails, and post to social media accounts. Visual marketing is no longer an optional luxury, but an essential component to all [...]
Brand storytelling can infuse a company's content marketing with authenticity and emotion, making a memorable impact on your audience. The concept is old, but its value is more important than ever. Storytelling is a cultural practice valued by societies around the globe and for good reason. Stories have the ability to entertain, to teach, and [...]