I am writing to share my heartfelt gratitude and enthusiasm regarding my recent participation in the Union County Women Mean Business event held on June 13th. This annual summit provided an incredible platform for women from diverse backgrounds to connect, learn, and be inspired. The Union County Women Mean Business Summit stands out as [...]
What is media monitoring? What was once a literal cut-and-paste job – where staff scoured newspapers and magazines with scissors in order to cut out articles and paste them into physical clipbooks – is now a modern practice dominated by the Internet. Media monitoring is the process of routinely reviewing media outlets in search [...]
Make more effective, data-driven decisions. Show me the data! Marketing departments these days are all about making evidence-based decisions. And fortunately, digital marketing platforms allow ample opportunity to collect that evidence. A/B testing is one tool that helps marketers maximize their efforts by increasing the efficiency of campaigns. To run an A/B test on [...]
Many public relations professionals know the struggle of competing for a journalist’s attention. Reporters get inundated with pitches, and getting your message to their desk is only half the battle. Check out our five top tips for convincing a media contact to cover your story. Tailor your pitch to the journalist. Intentional pitching is [...]
What’s a content calendar? It’s one of the best ways to stay on top of your social strategy! A calendar can help you visualize all your planned posts for the weeks or even months ahead. One of the biggest challenges in managing a social media account is maintaining consistency – some weeks may naturally have [...]
With only three months left in 2020, you are probably familiar with a host of online meeting platforms and virtual etiquette standards by now. While many of us remain unable to hold in-person events, technology can help us use our time efficiently and focus on a key message. When it comes to hosting a virtual [...]
Your organization - be it a clinical institution like a hospital network, grocery store, restaurant chain, or law office, or a public sector organization such as a town, government department, or even a non-profit - is probably on social media at this point. (And if they’re not, they should be, but we’re not talking about [...]
At the beginning of the Coronavirus outbreak, we recognized that our staff and clients were overwhelmed with rapidly changing news. People were asking - Is it safe to leave my house? Do I need to wear a mask? How do I get tested? Our clients need to respond to these questions from the public with [...]
Although a crisis is difficult to predict, there are several steps you can take to ensure that your organization is prepared when it hits. Depending on the nature of the crisis, your organization will have to communicate with internal and external stakeholders to ensure an effective and efficient response. Here in New Jersey, we’ve seen [...]
Social media is one of the most effective tools at your disposal in crisis. Platforms such as Facebook and Twitter are quick and pervasive methods of spreading news that crosses demographic and geographic boundaries. To effectively impact your audience, here are some important tips to help incorporate social media into your crisis communications plan. Accuracy [...]