The original draft of this article intended to explain why quality Facebook posts is better than the quantity – or frequency – of posting. It’s a surprisingly debated topic within agencies developing social media strategies, and we anticipated joining the choir of those singing in the name of quality. But in our own research – [...]
So you’ve been tasked with creating a marketing plan. How hard can it be? Well, if you’re as cunning as me, it’s incredibly easy and requires little-to-no thought whatsoever – until the moment you sit down to do it. Marketing plans are similar to business plans; a proactive strategy to grow and expand your existing [...]
Your organization - be it a clinical institution like a hospital network, grocery store, restaurant chain, or law office, or a public sector organization such as a town, government department, or even a non-profit - is probably on social media at this point. (And if they’re not, they should be, but we’re not talking about [...]
At Direct Development, we are constantly looking for new ways to leverage PR and marketing techniques, not just for brand awareness, but for identity. Our work on behalf of our clients is driven by the desire to reach the right market, lead the community, amplify awareness, and impact our audiences. What we’ve discovered over our [...]