At the beginning of the Coronavirus outbreak, we recognized that our staff and clients were overwhelmed with rapidly changing news. People were asking - Is it safe to leave my house? Do I need to wear a mask? How do I get tested? Our clients need to respond to these questions from the public with [...]
Written By: Michelle Oller via GIPHY So you’ve decided on your major, Public Relations. You’re very excited, but you may not know exactly what that title means. A quick search from Google tells us, “public relations specialists build and maintain a positive public image for a company or organization. They create media of [...]
WRITTEN BY: SABRINA SCHNURR Why you need to start collecting reviews Having a mechanism for gathering and prominently displaying glowing testimonials can quickly turn customers into your very own brand ambassadors. In the climate of today’s digital overload, consumers are less inclined to outright believe the promises you make. Instead, potential clients will search [...]
WRITTEN BY ALLISON JOHNSON With over 2 billion users, Facebook has become the primary platform for many businesses to interact with their audience. With such an outstanding pool of users, there is a significant influx in the amount of content on someone’s feed. As a business or organization vying for viewership, if your post [...]
WRITTEN BY SHERRI GARCIA Let’s face it… we’re living in a digital age. The use of technology for advertising and marketing has been on the rise for years - which means billboard advertising is now a lot more important and effective in getting a message across. Billboard advertising is an effective means of catching consumer [...]
WRITTEN BY CHELSEA PASCOE Firstly, it’s important to examine the appropriate time to distribute a press release. The #1 thing to note when creating a release is that it is merely a vehicle to deliver an announcement or piece of news. When to Distribute a Press Release: New product/service launch Updates/News Opening a new office [...]
WRITTEN BY ALEXIS BIRD Most people associate March with St. Patrick’s Day and the beginning of Spring. However to sports enthusiasts, March is the greatest month of the year. March Madness has become a huge event in the sports world, due to coverage by the National Collegiate Athletic Association (NCAA), as it gives fans [...]
WRITTEN BY SHERRI GARCIA The Super Bowl is known for its amazing athletes and fandom comradery, but it’s also known for its amazing, sometimes wacky commercials that air between plays. In an age where memorable and competitive advertising is key to the success of a brand, we took a deeper look into what makes the [...]