As of March 2017, Facebook reported an average of 1.28 billion daily, active users. These users are busy reading their news feeds, catching up with fellow Facebookers, and finding content and pages that reflect their interests, including some of the 40 million active small business pages. As the user community continues to grow, more and [...]
Email marketing can be a highly effective and economical tool for businesses to reach their customers but it can be tricky for folks not familiar with the ins and outs. However, whether you’re a mom-and-pop restaurant or a multinational bank, the underlying principles of effective email marketing remain the same. With the right resources and [...]
Just how important is typography? We already know what NOT to do (I’m looking at you, Comic Sans) and there are tried and true selections like Helvetica, Garamond, and other classic typefaces that make it on boundless lists of “When in doubt, use…”. However, there’s a little more to it than that. A typeface can [...]
Nice pens, trailmix buffets and impressions of Lincoln (Financial Group) Four score and seven spiels ago… The airy Paris Ballroom of Philly’s swanky Sofitel Hotel served as the setting for Lincoln Financial Group’s 2015 East Coast Roundtable—a gathering of retirement plan consultants and experts eager to discuss their insights and ideas. There we were, [...]