If you’re looking to grow your business, it’s not enough to get people to visit your site – you need to give them reasons to stay and explore! An effective landing page can grow your client base, promote your product, and even boost your SEO ranking by converting visitors to customers. The average landing page [...]
It’s our job to be the web design experts, but having clients who understand basic terminology is essential to a successful web development project. We understand that sometimes web jargon can sound like an alien language. While it’s not likely you’ll be creating a website from scratch on your own, being familiar with the basic [...]
Just how important is typography? We already know what NOT to do (I’m looking at you, Comic Sans) and there are tried and true selections like Helvetica, Garamond, and other classic typefaces that make it on boundless lists of “When in doubt, use…”. However, there’s a little more to it than that. A typeface can [...]
This post was originally written in 2015 and has been updated in Fall 2018. When designing a municipal website, think about your residents, business owners and visitors User experience is critical for all websites, not just municipal ones. While the average user may not take special notice of great design, he/she will immediately recognize [...]