Why You Should Hire a PR Firm 3 Reasons to Take Your Campaigns to the Next Level If you’ve landed on this blog post, there’s a chance you are thinking it may be time to hire a PR firm. As you mull over your options, there are some key factors to consider. Is hiring [...]
Podcasting is to radio what YouTube is to television. As new digital platforms allow average users to build large audiences as content creators, traditional media outlets are becoming less of the message gatekeepers they once were. The best part? You can learn how to start a podcast and put it to action quickly. Whether [...]
When NOT to Write a Press Release The truth is that not all news announcements are created equal. Despite this reality, many companies and organizations will still often write a press release for almost anything that can be considered “news.” In a previous blog post, we covered how to craft an irresistible press release. [...]
As more brands shift to conducting the bulk of their business online, prospective customers are forming opinions on companies and organizations based on reviews that they see on platforms like Google and Facebook. This means that you want to get customers to write reviews online more frequently to add credibility to your brand. This [...]
Modern smartphones enable PR and marketing professionals to take better social photos at the push of a button. Your photo lab can be the same device that you use to take calls, send emails, and post to social media accounts. Visual marketing is no longer an optional luxury, but an essential component to all [...]