Marketing Your Town’s Event on Facebook Small or large, town event marketing requires an active social media strategy and collaboration with local businesses and groups Town event marketing can be challenging in today's information-drenched world. With more people consuming information on laptops and mobile devices, physical flyers are not as effective as they used [...]
Modern smartphones enable PR and marketing professionals to take better social photos at the push of a button. Your photo lab can be the same device that you use to take calls, send emails, and post to social media accounts. Visual marketing is no longer an optional luxury, but an essential component to all [...]
Many people, including industry professionals, can find it hard to separate pr and marketing. In recent years, social media has only added to the bewilderment by blurring the lines between the two further. Much of the confusion arises from their many overlapping objectives, and frequent collaboration. But while end goals may be closely related, there [...]
Delivering fresh content frequently requires a strong content marketing strategy that utilizes both. Created vs. curated, which is better? A comprehensive answer depends on the goal, but the short answer is created. The old adage “content is king” couldn’t ring truer for marketers today. With big brands recruiting writers and creative professionals in droves for [...]
As of March 2017, Facebook reported an average of 1.28 billion daily, active users. These users are busy reading their news feeds, catching up with fellow Facebookers, and finding content and pages that reflect their interests, including some of the 40 million active small business pages. As the user community continues to grow, more and [...]
Having a social media policy in place is the new normal for companies and organizations and for good reason. Social media is the largest platform available for users to interact with brands, products, companies, and more. According to Statista.com, the number of active users in millions for Facebook is 1,590; Instagram, 400; and Twitter, 320 [...]