Why You Should Be Creating More Video Content in 2022
Successful marketers have known for some time that video is an effective marketing tool, but in recent years video content has become increasingly crucial to compete in the online marketplace. Wyzowl's annual State of Video [...]
How to Host a Virtual Press Conference
With only three months left in 2020, you are probably familiar with a host of online meeting platforms and virtual etiquette standards by now. While many of us remain unable to hold in-person events, technology [...]
How to Build a Strong Landing Page
If you’re looking to grow your business, it’s not enough to get people to visit your site – you need to give them reasons to stay and explore! An effective landing page can grow your [...]
How To Write A Marketing Plan
So you’ve been tasked with creating a marketing plan. How hard can it be? Well, if you’re as cunning as me, it’s incredibly easy and requires little-to-no thought whatsoever – until the moment you sit [...]
Court Rules Elected Officials May Not Delete Comments, Block Users
The U.S. Court of Appeals Fourth Circuit in Davison v. Randall, has ruled elected officials cannot delete comments or block users on their “government official” Facebook page. The court found, “government official” pages are a [...]
Creating Your Organization’s Social Media Voice
Your organization - be it a clinical institution like a hospital network, grocery store, restaurant chain, or law office, or a public sector organization such as a town, government department, or even a non-profit - [...]
Keeping Up With The Rapidly Changing News
At the beginning of the Coronavirus outbreak, we recognized that our staff and clients were overwhelmed with rapidly changing news. People were asking - Is it safe to leave my house? Do I need to [...]
8 Tips for Effective Crisis Communication
Although a crisis is difficult to predict, there are several steps you can take to ensure that your organization is prepared when it hits. Depending on the nature of the crisis, your organization will have [...]
Social Media Outreach During a Time of Crisis
Social media is one of the most effective tools at your disposal in crisis. Platforms such as Facebook and Twitter are quick and pervasive methods of spreading news that crosses demographic and geographic boundaries. To effectively [...]
Advice for New PR Students
Written By: Michelle Oller via GIPHY So you’ve decided on your major, Public Relations. You’re very excited, but you may not know exactly what that title means. A quick search from Google tells [...]