Keyport Bayfront Business Cooperative (KBBC)
Project Details
To engage the Keyport residents and visitors and drive event attendance, Direct Development worked with KBBC on a number of strategic promotional campaigns. Direct Development assisted with promoting events on social media, local and regional publications, and online news sites that cover Bayshore events.
In 2015, Direct Development successfully assisted KBBC in increasing their Facebook following by 45% and improving total reach by 81%. The team also constructed a new, fully responsive website for KBBC to serve as an informational hub for Keyport visitors to learn more about what makes the town a popular destination.
The Keyport Bayfront Business Cooperative (KBBC) is the managing entity of the Keyport Business Improvement District. The organization’s goal is to promote Keyport, NJ as a fun and offbeat Jersey Shore destination with charm, culture, and history.
