Embracing Mentorship: Reflecting on My Experience at the Union County Women Mean Business Event
I am writing to share my heartfelt gratitude and enthusiasm regarding my recent participation in the Union County Women Mean Business event held on June 13th. This annual summit provided an incredible platform for [...]
Why You Should Be Creating More Video Content in 2022
Successful marketers have known for some time that video is an effective marketing tool, but in recent years video content has become increasingly crucial to compete in the online marketplace. Wyzowl's annual State of Video [...]
Media Monitoring and Why You Need To Prioritize It
What is media monitoring? What was once a literal cut-and-paste job – where staff scoured newspapers and magazines with scissors in order to cut out articles and paste them into physical clipbooks – is [...]
A Beginners Guide to AB Testing
Make more effective, data-driven decisions. Show me the data! Marketing departments these days are all about making evidence-based decisions. And fortunately, digital marketing platforms allow ample opportunity to collect that evidence. A/B testing is [...]
5 Tips for Pitching To Journalists
Many public relations professionals know the struggle of competing for a journalist’s attention. Reporters get inundated with pitches, and getting your message to their desk is only half the battle. Check out our five [...]
Facebook: Quality and Quantity
The original draft of this article intended to explain why quality Facebook posts is better than the quantity – or frequency – of posting. It’s a surprisingly debated topic within agencies developing social media strategies, [...]
Newsletter 101
What are newsletters for? You know that feeling when you get a letter in the mailbox nowadays? Well, that’s precisely why the humble newsletter has persisted through decades of marketing strategies. Although e-newsletters may [...]
Upcycling Content
Upcycling content can help small businesses stretch their marketing resources. We’re not going to sugar-coat it: creating quality marketing content requires time and money. But upcycling content is one strategy that can allow marketing [...]
A Platform With No Bias?
Local Government & Social Media If you’re managing a municipal or public sector social media account, finding content to engage your community can be the biggest hurdle. To avoid adopting a partisan social media [...]
Why You Should Start Your Year With A Social Media Calendar
What’s a content calendar? It’s one of the best ways to stay on top of your social strategy! A calendar can help you visualize all your planned posts for the weeks or even months ahead. [...]