About Lori Donnelly

Lori leads the visual and strategic direction for all marketing and PR efforts for clients and manages all creative personnel. Beginning her career as a production intern for Haymarket Media and then as a production artist for a NYC-based social media gaming company, Lori has thrived early on in fast-paced environments. Coming to Direct Development in 2010 as a lead designer, she has since helped expand the business into a full-service communications and design firm, playing a key role advancing operations in addition to providing creative services. Lori currently teaches as an adjunct professor for the Robert Busch School of Design at Kean University and was invited to participate in their annual Let’s Charrette® An Integrated Design Experience as a mentor. She graduated from Monmouth University with a Bachelors of Fine Arts in Graphic Design.

Social Media Blunder: The Beginner’s Guide

5 simple steps to take after a careless mistake on social media Social media mistakes have been committed since the creation of the platform. Major media outlets frequently report on public figures’ tweets, Instagram posts and online interactions on a nearly minute-by-minute basis. Scroll through any news feed and it's almost guaranteed you'll find an [...]

By |2018-10-31T09:56:44-04:00October 31st, 2018|Public Relations, Social Media|

Created vs. Curated Content

Delivering fresh content frequently requires a strong content marketing strategy that utilizes both. Created vs. curated, which is better? A comprehensive answer depends on the goal, but the short answer is created. The old adage “content is king” couldn’t ring truer for marketers today. With big brands recruiting writers and creative professionals in droves for [...]

By |2018-01-12T18:42:24-05:00October 31st, 2017|Marketing, Social Media|

Selecting the right font

Just how important is typography? We already know what NOT to do (I’m looking at you, Comic Sans) and there are tried and true selections like Helvetica, Garamond, and other classic typefaces that make it on boundless lists of “When in doubt, use…”. However, there’s a little more to it than that. A typeface can [...]

By |2018-10-22T12:07:46-04:00May 5th, 2017|Business, Marketing, Web Design & Development|

Social Media Policy: Should You Have One?

Having a social media policy in place is the new normal for companies and organizations and for good reason. Social media is the largest platform available for users to interact with brands, products, companies, and more. According to Statista.com, the number of active users in millions for Facebook is 1,590; Instagram, 400; and Twitter, 320 [...]

By |2018-10-22T12:01:51-04:00July 28th, 2016|Social Media|
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